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e-Business 2.0 : Roadmap for Success (Paperback)

Author: Ravi Kalakota, Marcia Robinson
Publisher: Pearson Education
Available (Dispatched in 3-7 days.) [?] Price: Rs. 660 Rs. 624
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Description of e-Business 2.0 : Roadmap for Success

Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint. This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.
For Sale in Indian subcontinent only

  • Powerful new coverage of e-Business execution: delivering on the strategies you've crafted!
  • Choose and implement the right e-Business infrastructure, step-by-step.
  • Case studies: world-class electronic business initiatives -- and spectacular failures.

  1. Moving from e-Commerce to e-Business.
  2. Spotting e-Business Trends.
  3. Digitizing the Business: e-Business Patterns.
  4. Thinking e-Business Design: More Than Technology.
  5. Constructing the e-Business Architecture: Enterprise Apps.
  6. Integrating Processes to Build Relationships: Customer Relationship Management.
  7. Transforming Customer Contact into Revenue: Selling-Chain Management.
  8. Building the e-Business Backbone: Enterprise Resource Planning.
  9. Implementing Supply Chain Management and e-Fulfillment.
  10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges.
  11. Business Intelligence: The Next Generation of Knowledge Management.
  12. Developing the e-Business Design: Strategy Formulation.
  13. Translating e-Business Strategy into Action: e-Blueprint Formulation.
  14. Mobilizing the Organization: Tactical Execution.

Product Details Of e-Business 2.0 : Roadmap for Success

Title: e-Business 2.0 : Roadmap for Success
Author: Ravi Kalakota, Marcia Robinson
ISBN: 8177581163
ISBN-13: 9788177581164
Binding: Paperback
Publisher: Pearson Education
Number of Pages: 544
Language English
Edition 2
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